Built in your world, not parachuted into it.
EddyLine Partners is run by an operator who has taken products to market as the founder, as the program lead and as the cofounder. Not a sales executive who ran a big brand's book. Here is the human part.
Meet Eric
I have spent nearly two decades taking something new to market in natural products and consumer brands. I founded Amari, a functional sports recovery beverage, taking it from concept to 160 retail doors and a national launch with Sprouts, raising $450K from 12 angel investors and building a team of 6 along the way, 2018 to 2026. Before that I spent close to a decade at the Innovation Center of the Rockies, leading 35+ engagements, overseeing 50+ more and working with 330+ university research teams, 21 startups and 6 strategic partnerships out the other side, with an advisor network of over 1,700 executives built from scratch. Earlier still, I cofounded FuelCellStore.com, the first online store for hydrogen fuel cells.
More recently I taught myself to build with AI and launched multiple live applications end to end, PermitKarma, MyCamperVan and MyPlateDiary. I bring AI Fluency and tools to the table customized for each engagement where they can add real value, not as the lead. EddyLine Partners is where all of it comes together for brands like yours.
I do my best work where the old is not working and the new has not arrived yet.
I am not built for high volume, transactional consulting. My model is high trust, hands on, no assembly line, customized for your unique situation. I get in the room with a small number of businesses at the threshold of creating something real from nothing, the catalyst supporting founders, executives and scientists as they realize their vision. I have the experience and emotional intelligence to read the room, understand the architecture beneath the surface and see what could change. These are the moments real change is born. I just call it doing the work where it matters most.
I can only do that for a few at a time. A free tool exists so any brand can still get a taste. Build a free AI executive assistant.
This is not a vertical to me. It is the life.
The throughline is simple. Build a life you do not need a vacation from. I ski, spend time on rivers and answer to my Westie, Ellie. Some day the dream is summers spent in a camper van exploring the outdoors. When I say I understand natural product and outdoor businesses, it is because I am one of the people they are built for. That is not marketing. It is Tuesday.
Let's talk.
Twenty to thirty minutes, no pitch. If I cannot show you the return, I will not take your money.