I take new products, channels and partnerships to market for natural products and outdoor brands. One fractional seat: the launch, the channels, the partnerships and the weekly commercial operating rhythm that keeps all three moving. AI fluent, with customized tools for each job
A fractional head of go to market on a monthly retainer, for a brand with something new to take to market. This is the business side of commercialization: launch, channels, partners and retail, not food science.
AI fluent, with customized tools for each job. I get your team using AI in the commercial work the same week. I audit one area, pick the two or three workflows worth automating and baseline the result first. Then I build them: the sell sheet drafter, the retailer follow up that never goes cold, the deduction flagger. Measured against the baseline.
A launch is a season, not a week. The seat runs on a monthly retainer so the commercial work has one owner from the first retailer meeting until the product is selling on its own.
Answer eight questions and get a working assistant for inbox, calendar and meeting prep, built live in about a minute. A small example of the tools I build to fit each job.
Not a sales executive who ran a big brand's book. The founder who did it, the program lead who did it for hundreds of others and the cofounder who did it first.
I am AI fluent and build tools to fit each job. Three live apps, PermitKarma, MyCamperVan and MyPlateDiary, built end to end with no engineering team.
Twenty to thirty minutes, no pitch. Bring the product and where it is stuck. I talk through the launch, the channel or the partner that moves it and whether the seat is the right fit.